Engagement and Marketing Assistant

Company Description

Engagement and Marketing Assistant

Salary: GS4 £27,274 – £29,071 per annum

Hours: 37 per week

Temporary until 31/03/2028

Location: Tŷ Cegin, Maesgeirchen, Bangor

Purpose of the Post

• Ensure that the people of Gwynedd are at the centre of everything we do.
• Engage with stakeholders in order to maintain relationships and raise the profile of the Unit.
• Assist the Unit with all of the Unit’s marketing work, creating marketing material and ensuring that the service brand is clearly communicated and maintained.

Main Duties Include

• Assist Family Information Officers with the marketing of all of Teulu Gwynedd’s work by ensuring that the Teulu Gwynedd brand is reflected in all publicity campaigns, including regularly updating the Gwynedd Children and Families Services pages on the Council’s website, assisting the administrative assistants to follow branding guidelines for promoting the Unit’s information on social media (Facebook and Instagram), displaying information on centre notice boards, producing publicity materials and keeping a stock of marketing materials.
• Produce engagement and marketing material in accordance with the Unit’s brand guidelines for promoting a wide range of services and events hosted by the Unit’s teams. Use Canva software and the Unit’s branding package for maintaining consistency and building the Unit’s brand.
• Maintain the digital promotion platforms ensuring that a range of projects are covered effectively on the Unit’s social media and the Council’s website. Ensure the maintenance of the social media posts’ schedule by completing a regular analytical review and working towards getting more followers and high reach on the Unit’s social media.
• Identify current marketing trends and attend training to ensure consistent use of the latest software.
• Organise and run outreach sessions to raise the profile of Teulu Gwynedd across the authority, and support/mentor families who find it difficult to access relevant information digitally. Support intervention/service providers from all sectors to ensure their information is available to families in the county (maximising the use of resources such as DEWIS, the Council Website and social networks).
• Ensure support for the Unit with campaigns to raise awareness of the wide range of support available through our social media.
• Responsibility for responding to or rerouting enquiries from families and childcare providers to relevant officers as required.
• Represent the Unit at regular events for the promotion of the Unit’s services.
• Establish and maintain effective working relationships with the public, internal officers across Local Authorities, statutory and voluntary agencies, and organisations in the field of children and families.

Special Circumstances

• Working hours: 37 hours a week. Occasionally there will be a request to work on a flexible rota between 8am and 6pm. There will also be a need to work unsociable hours from time to time.

Gwynedd Council operates internally through the medium of Welsh, and offers all its services bilingually. The applicant will be required to reach the linguistic level noted as one of the essential skills in the Person Specification.

We encourage everyone who applies for a job with Gwynedd Council to submit job applications in Welsh or bilingually. (Applications submitted in English only or Welsh only will always be treated equally, but we ask applicants to consider carefully what the linguistic requirements of the job in question is and if it would be more appropriate to submit an application in Welsh.)

For further information about this post please contact Sioned Owen on [email protected].

Interview date to be confirmed.

The Council will request a Disclosure from the Disclosure and Barring Service for the successful candidate.

Closing Date: 10:00 AM, 29/10/2026.

Person Specification

Personal Attributes – Essential

• Ability to work and easily mix with people.
• Ability to build connections and networks with various people and organisations.
• Ability to work under pressure and as part of a team.
• An organised and tidy person who can prioritise work as needed and shows initiative.
• Willingness to take on responsibilities.
• Creative and proactive.

Qualifications and Relevant Training – Essential

• NVQ3 in a relevant subject.
• GCSE or equivalent (Grades A-C in Welsh and English).
• Education to an acceptable standard in administration and computer systems, communications, social media and information.

Qualifications and Relevant Training – Desirable

• Training or skills in photography, video editing and creating content.

Relevant Experience – Essential

• Experience in marketing, communications, and/or a supportive administrative role.
• Experience in effectively communicating and engaging with individuals and groups at a broad level.
• Professional experience in promoting information through various media such as newsletters, events, meetings, presentations, and social media platforms (primarily Instagram and Facebook).
• Experience working with design software such as Canva and Adobe Creative Suite.

Relevant Experience – Desirable

• Working in relation to supporting families and children.
• Experience in designing and research.

Skills and Specialist Knowledge – Essential

• Good and strong communication skills, and the ability to engage with people effectively while respecting the need for confidentiality.
• Understanding of marketing principles and strategies for engaging with the target audience.
• Understanding of branding and the importance of brand consistency.
• Excellent customer care skills.
• Presentation skills.
• Good organisational skills.
• Use of a car and a full current driving licence.

Skills and Specialist Knowledge – Desirable

• Information about the Child Care and Early Years Education sector.
• Research and information analysis skills.

Language Requirements – Essential

• Listening and Speaking – Higher Level: Able to follow a conversation or discussion through the medium of Welsh and English on a professional level and discuss general day to day topics in the field in order to present information and express opinions. Able to give a pre-prepared presentation and respond to any comments and questions on it in Welsh or English.
• Reading and Understanding – Higher Level: Able to understand standard written Welsh and English; both formal and informal. Able to gather information from various sources such as letters, reports, articles through the medium of Welsh and English in order to fulfil the post.
• Writing – Higher Level: Present written information confidently by letter, more detailed and technical report formats, and respond to written requests conveying information, ideas and opinion in Welsh and English (help is available to check the work).